http://www.itnsource.com/aboutus/pressoffice/diagonalview.htm
http://corporate.itn.co.uk/about-itn/media-centre/press-release/itn-source-announces-diagonal-view-joint-venture.aspx
http://www.broadcastnow.co.uk/news/itvs-cole-joins-itns-diagonal-view/5004078.article
http://www.encyclopedia.com/doc/1G1-190341457.html
http://www.ukaop.org.uk/events/ashaoberoi.html
http://www.itvmedia.co.uk/inside-itv/itv-news/ground-breaking-sales-contract-with-diagonal-view
http://www.abouttheimage.com/3960/itn_source_leveraging_online_video_with_diagonal_view_production_company/author2
http://www.highbeam.com/doc/1G1-190341457.html
Tuesday, December 22, 2009
Thursday, December 17, 2009
2020 session 3: Matt Marsh. 17 December 09
Need to start with people's un met and poorly met needs. This is always the most important thing
Look at 'Shift Happens' example online. Blue sky thinking has gone from 10 years out to five years out to 2 years out. 10 year visions are now almost ridiculous due to the pace of change.
To really usefully think about 2020 you need to leave your own experiences and assumptions behind. 'Don't drink your own cool aid'.
Money used to be made out of the design fee for product designers. One project could last a year. Not any more. Much faster and cheaper industrial development processes. The old model represents too much of a punt today for a brand or a client. What this does do potentially though is level the playing field. Licensing deals are increasing as a result of this. In part, this comes back to designers now making money through services and licensing, not through product innovation.
Was the Philips UG prototyping service ahead of its time. Is this a bureau business model that could be revived and be successful.
Celebrity is the glue between the distribution platform and the business owner. There's a new rise in the power of celebrity.
Things have got much more commercially hard edged as there are more and more designers in the UK and globally. The point of difference is now more important.
The right mix of business and creative skills is essential to succeed and differentiate in this new world but to remain relevant. Again, the experience is critical. What is the new philosophy of Ravensbourne and what is its relevance? What is or can be different about the New Ravensbourne?
'How to partner' or 'how to form creative collaboration' should become a course of the future Ravensbourne.
New financing skills are essential is this rapidly changing digital, global economy.
We really need a collaborative start up company at Ravensbourne. A new RaveMedia should drive this forward.
Its too easy to make make make today both in media and content and product development. We need to encourage an attitude of 'stop and think more about less'.
The Ravensbourne experience needs to be about being creatively and technologically enabled but not about 100% becoming a fashion or a graphic or a broadcast graduate, necessarily. More and more design graduates in an increasingly democratised design world with fewer profitable business opportunities.
Are we about to enter a new phase of the rise of craft and personalisation of product, fashion and service?
With secondary and higher education arguably being dumbed down the need for Ravensbourne to attract a greater mix of future student through its brand and positioning is critical.
There is a need for a Ravensbourne Framework Model that addresses 'This is what the Ravensbourne Experience / Process looks like'.
It may be that some things need throwing out and starting again. Round shapes. Square holes?
Look at 'Shift Happens' example online. Blue sky thinking has gone from 10 years out to five years out to 2 years out. 10 year visions are now almost ridiculous due to the pace of change.
To really usefully think about 2020 you need to leave your own experiences and assumptions behind. 'Don't drink your own cool aid'.
Money used to be made out of the design fee for product designers. One project could last a year. Not any more. Much faster and cheaper industrial development processes. The old model represents too much of a punt today for a brand or a client. What this does do potentially though is level the playing field. Licensing deals are increasing as a result of this. In part, this comes back to designers now making money through services and licensing, not through product innovation.
Was the Philips UG prototyping service ahead of its time. Is this a bureau business model that could be revived and be successful.
Celebrity is the glue between the distribution platform and the business owner. There's a new rise in the power of celebrity.
Things have got much more commercially hard edged as there are more and more designers in the UK and globally. The point of difference is now more important.
The right mix of business and creative skills is essential to succeed and differentiate in this new world but to remain relevant. Again, the experience is critical. What is the new philosophy of Ravensbourne and what is its relevance? What is or can be different about the New Ravensbourne?
'How to partner' or 'how to form creative collaboration' should become a course of the future Ravensbourne.
New financing skills are essential is this rapidly changing digital, global economy.
We really need a collaborative start up company at Ravensbourne. A new RaveMedia should drive this forward.
Its too easy to make make make today both in media and content and product development. We need to encourage an attitude of 'stop and think more about less'.
The Ravensbourne experience needs to be about being creatively and technologically enabled but not about 100% becoming a fashion or a graphic or a broadcast graduate, necessarily. More and more design graduates in an increasingly democratised design world with fewer profitable business opportunities.
Are we about to enter a new phase of the rise of craft and personalisation of product, fashion and service?
With secondary and higher education arguably being dumbed down the need for Ravensbourne to attract a greater mix of future student through its brand and positioning is critical.
There is a need for a Ravensbourne Framework Model that addresses 'This is what the Ravensbourne Experience / Process looks like'.
It may be that some things need throwing out and starting again. Round shapes. Square holes?
Wednesday, December 16, 2009
Ravensbourne 2020 - Education - Sue Thomas
The academics view of 2020:
Not about technology alone but how it is used. Boundaries between communities of practice will be impermeable. Brokerage and synergies between communities of practice will become more important.
Things are moving so fast we cant possibly imagine but teaching will certainly change and need to change. Students have to be equipped to work in a rapidly changing world with rapidly changing technologies.
Education in a faster and shallower world is a challenge. How do you have educational authority in such a world?
Robins dying out and sparrows increasing due to communication.
Educational challenges massive in 2020 due to Asia competition and demographic change. Spirit, culture and experience will be our own advantage in the west.
From mass production to mass configuration in 2020. Personalisation and localised supply of goods and artifacts.
Conserving the balance between technology and humanism is critical.
What happens to the long game in education in 2020. What's the impact on the student experience. How do people gain experience to become freelancers when they are not afforded the longer learning experience.
If students are less qualified now than they were ten years ago what will it be like in 2020? Where will the one to one, face to face experience come from?
We have an opportunity to start with a clean sheet and provide a distinctive digital experience.
Prof. Sue Thomas: www.suethomas.net
Bruce Sterling 'Shaping Things' Read this. Also the 'Internet of Things'.
MAKE and CRAFT websites run by O'Reilly - Tim O'Reilly. About traditions brought up to date.
Not about the book or the internet. It is about the coming together of both - 'Transliteracy'. Visual alternative could be 'Transvisuality'. Not one or the other but an 'ecology of literacy'.
Some are beginning to jump over the reading and writing process thanks to the improvements in technology and the internet. We don't all need to read and write. Some people need to fish...
A picture can be worth a thousand words. Writing is not an absolute truth, just a semblance of truth.
Howard Rheingold teaching in second life example.
Obama's Social Media Advantage. Best example of social media for business impact. At least 'personal business'
'It's not about wires. It's about people'
Deep attention is a real luxury and good for complex problem solving. It inhibits other abilities and hyper attention can be equally important to living.
Ronald Burt - 'Transliteracy in the network'. Some types don't go out the corporate network, others frequently go out and back in to share and often a will find b a disruption, others find him creative and desirable. Structural holes are vital to the health of the networks. Always loook for opportunities for new structural holes.
Where are our current transliteracy spaces and where will we create new ones in the future? Some people work well in such spaces others don't.
Many still find it easier and less time consuming to teach and prepare traditional learning experiences rather than digital learning experiences. This highlights the need to train the teaching staff else the student digital expectation and ability will quickly overtake.
There is a reluctance to embrace what is not known by the teaching generation.
Ravensbourne should become a focus for an anthropological study about new learners, new teachers and teaching techniques.
How do we remain ahead of the game and privde the space to develop new ideas and techniques? New merged teaching techniques combining the best of industry and Ravensbourne could become one of the focuses of a future lab model.
Continually shifting lab based research combining academics, community and businesses. Our thought leadership needs to responsive and fast paced. This is what Ravensbourne could do well. To make this work we need to cherry pick the right individuals to be involved. Librarians are key in this transliteracy process.
Creating the space and environment and head space to foster brokerage between people, communities and disciplines. We can do this through the lab space and EIC.
This is to be a key part of the remit of the future lab. 'Developing community, business and education futures through creativity and technology'.
The lab steering group to include learning enhancement, eic, ma, design and comms. One member from each.
Not about technology alone but how it is used. Boundaries between communities of practice will be impermeable. Brokerage and synergies between communities of practice will become more important.
Things are moving so fast we cant possibly imagine but teaching will certainly change and need to change. Students have to be equipped to work in a rapidly changing world with rapidly changing technologies.
Education in a faster and shallower world is a challenge. How do you have educational authority in such a world?
Robins dying out and sparrows increasing due to communication.
Educational challenges massive in 2020 due to Asia competition and demographic change. Spirit, culture and experience will be our own advantage in the west.
From mass production to mass configuration in 2020. Personalisation and localised supply of goods and artifacts.
Conserving the balance between technology and humanism is critical.
What happens to the long game in education in 2020. What's the impact on the student experience. How do people gain experience to become freelancers when they are not afforded the longer learning experience.
If students are less qualified now than they were ten years ago what will it be like in 2020? Where will the one to one, face to face experience come from?
We have an opportunity to start with a clean sheet and provide a distinctive digital experience.
Prof. Sue Thomas: www.suethomas.net
Bruce Sterling 'Shaping Things' Read this. Also the 'Internet of Things'.
MAKE and CRAFT websites run by O'Reilly - Tim O'Reilly. About traditions brought up to date.
Not about the book or the internet. It is about the coming together of both - 'Transliteracy'. Visual alternative could be 'Transvisuality'. Not one or the other but an 'ecology of literacy'.
Some are beginning to jump over the reading and writing process thanks to the improvements in technology and the internet. We don't all need to read and write. Some people need to fish...
A picture can be worth a thousand words. Writing is not an absolute truth, just a semblance of truth.
Howard Rheingold teaching in second life example.
Obama's Social Media Advantage. Best example of social media for business impact. At least 'personal business'
'It's not about wires. It's about people'
Deep attention is a real luxury and good for complex problem solving. It inhibits other abilities and hyper attention can be equally important to living.
Ronald Burt - 'Transliteracy in the network'. Some types don't go out the corporate network, others frequently go out and back in to share and often a will find b a disruption, others find him creative and desirable. Structural holes are vital to the health of the networks. Always loook for opportunities for new structural holes.
Where are our current transliteracy spaces and where will we create new ones in the future? Some people work well in such spaces others don't.
Many still find it easier and less time consuming to teach and prepare traditional learning experiences rather than digital learning experiences. This highlights the need to train the teaching staff else the student digital expectation and ability will quickly overtake.
There is a reluctance to embrace what is not known by the teaching generation.
Ravensbourne should become a focus for an anthropological study about new learners, new teachers and teaching techniques.
How do we remain ahead of the game and privde the space to develop new ideas and techniques? New merged teaching techniques combining the best of industry and Ravensbourne could become one of the focuses of a future lab model.
Continually shifting lab based research combining academics, community and businesses. Our thought leadership needs to responsive and fast paced. This is what Ravensbourne could do well. To make this work we need to cherry pick the right individuals to be involved. Librarians are key in this transliteracy process.
Creating the space and environment and head space to foster brokerage between people, communities and disciplines. We can do this through the lab space and EIC.
This is to be a key part of the remit of the future lab. 'Developing community, business and education futures through creativity and technology'.
The lab steering group to include learning enhancement, eic, ma, design and comms. One member from each.
Tuesday, December 15, 2009
2020 technology session - Paolo Microsoft's digital view of 2020
START:
people's views of 2020:
technology will change and people will be left behind. people won't change the technology will
next generation are already working faster and multi-tasking quicker than our generations do. things have moved on so quickly and will continue to do so
my child was surfing the internet at 2 years. technology will set the scene for the way we learn even more so in the future
24-7 video access to the world in real time is imminent
2020 - flexibility and quickness will be key. more opportunity for global collaboration
very small steps of change will continue but greater opportunities to take risks
the speed at which people do things is 'just there' now. Nothing technological is onerous
will craft make a come back in light of techno babble?
our students define themselves dues to their specialisation - less of a process more about outcomes for future students
It's 11 years away!
Not all about technology. People drive the change in technology not the other way around
technology will become transparent
degrees of mobility
how will people make money through technology with everything getting easier and more accessible. the business models are quite quickly changing. Resource limitation a big issue
MICROSOFT FILM:
Danger of lack of direct people to people communication due to a reliance on technology and through technology
FURTHER THOUGHTS:
Have we really changed that much in the past 11 years? We shop more and consume more online but has it fundamentally changed the way we are?
democratisation of technology means more personalised expression and capability in production, education and business
divides will get bigger
services more important than product
less need to for travel more for collaboration
teaching, business and social models will all change massively
environmental
Paolo Barones perspective:
An evangelist, not a salesman. Visioning where the industry is going
No mouse and no keyboard - the removal of the middle interface. Simplifying the interface experience. That is the microsoft view.
Everything Microsoft visioned 5 years ago as blue sky is now possible.
We generally over estimate what is possible in next three years. Under estimate 5 years.
The ambition is to make the technology transparent. Why do we have internet 2.0 and enterprise 2.0 but not TV 2.0.
Finland and Spain will guarantee 1 megabit connection as basic human right by 2012. Fundamental to existence.
All content will be delivered through the network through separate plastic devices and discs.
Is 3D TV the TV 2.0 equivalent of web 2.0
The technology is creating more barriers to person to person communication not improving it
How many relationships can people humanly manage? There's a bit of psychological research to do in this area.
People actually want a passive experience. They don't want to interact. Some will and some won't.
The front room becomes an interactive not a passive space. Phsyical space will shrink. Can shrink as a result.
Its a generational thing. The young people will interact with TV programmes where we may not.
Teaching confidence and craft with technology is key to institutions like Ravensbourne. More than the level of competence held by the general public. You still need to have to understand the history and development of technology to plan where it can go.
Used to be about buying the product. That is about to change to the service. If it does then what people do with the technology will become much more important and meaningful.
Technology is still controled by inward looking wealthy small numbers.
What is the impact of us creating a never forgetting memory for all? Do societies and generations need to forget?
Web archaelogy will become a new discipline.
We are having a conversation today that our kids would find basic and simple.
People's creativity needs to be tuned to shape the technology of the future. Can people's inventiveness move faster than the technology?
Tutors still feel we are told what to do with with technology and not given the opportunity to make it and personalise it themselves. I disagree with this.
Freehand has disapeared and you can't use it any more. This is nonsense.
New technologies still need a solid craft teaching behind them.
No technology has to die today. You can emulate any old platform and software.
We are getting to a point where the technology is transparent and if this becomes totally successful the importance of craft will rise again. The need to be able to draw on screen.
It's not about technology or craft it's about the coming together of both.
There is good design and bad design. Good craft and bad craft.
The desire to finesse and perfect is at risk as a result of the democratisation of the technologies.
Line between producer and consumer has gone. I would argue that the line between avergae producer and professional producer has not gone. Programmes like Life exemplify this. As the barriers get higher so does the final quality. Vimeo os the other example of this.
As technology advances so should peoples demand for quality.
Is the quality of narative more important than ever. Production values worth less and less to the majority if consumers.
Students need to be taught the full range of tools for the job and their appropriateness to decide on the best tool and the best technology.
What's the cost of technological advancement for an institution like Ravensbourne? Waste, redundancy, initial financial cost. Cost to a student and cost to the institution. Rise of illegal software.
Will software producers release free software but take and IP stake in what is produced by its use among students.
Rave needs to demand a level 0 in technology. Basic entry skills in software. This selection criteria isn't yet applied.
We really need more technology evangelists at the institution.
If Ravensbourne stays as a traditional design school do you feel it will survive?
Personalisation and customisation of the student experience will be critical to the future success of Ravensbourne. The option to be remote or physical as desired by students is key.
There's traditional craft and there's digital craft.
Education models and business will change massively. UoP and curation potentials. What Ravensbourne is doing now will be done by most institutions in 10 years time. The technology will be hidden.
The importance of the Ravensbourne experience, the space, pull factor will become more important. Not less. Like live music renaissance today when you can access it for free.
Outcomes:
Opportunity for greater discussion across course leaders and courses at the college would be valuable. Use blog as a gathering point for good practice and thought development and leadership going forward within the college and with other institutions. Sally will set up human opportunities to do this too.
The bigger issues are not about digital at Ravensbourne.
One digital size does not fit all courses and all issues across them.
Will be interesting to do this discussion again after we've relocated when people are over the nervousness of relocation.
people's views of 2020:
technology will change and people will be left behind. people won't change the technology will
next generation are already working faster and multi-tasking quicker than our generations do. things have moved on so quickly and will continue to do so
my child was surfing the internet at 2 years. technology will set the scene for the way we learn even more so in the future
24-7 video access to the world in real time is imminent
2020 - flexibility and quickness will be key. more opportunity for global collaboration
very small steps of change will continue but greater opportunities to take risks
the speed at which people do things is 'just there' now. Nothing technological is onerous
will craft make a come back in light of techno babble?
our students define themselves dues to their specialisation - less of a process more about outcomes for future students
It's 11 years away!
Not all about technology. People drive the change in technology not the other way around
technology will become transparent
degrees of mobility
how will people make money through technology with everything getting easier and more accessible. the business models are quite quickly changing. Resource limitation a big issue
MICROSOFT FILM:
Danger of lack of direct people to people communication due to a reliance on technology and through technology
FURTHER THOUGHTS:
Have we really changed that much in the past 11 years? We shop more and consume more online but has it fundamentally changed the way we are?
democratisation of technology means more personalised expression and capability in production, education and business
divides will get bigger
services more important than product
less need to for travel more for collaboration
teaching, business and social models will all change massively
environmental
Paolo Barones perspective:
An evangelist, not a salesman. Visioning where the industry is going
No mouse and no keyboard - the removal of the middle interface. Simplifying the interface experience. That is the microsoft view.
Everything Microsoft visioned 5 years ago as blue sky is now possible.
We generally over estimate what is possible in next three years. Under estimate 5 years.
The ambition is to make the technology transparent. Why do we have internet 2.0 and enterprise 2.0 but not TV 2.0.
Finland and Spain will guarantee 1 megabit connection as basic human right by 2012. Fundamental to existence.
All content will be delivered through the network through separate plastic devices and discs.
Is 3D TV the TV 2.0 equivalent of web 2.0
The technology is creating more barriers to person to person communication not improving it
How many relationships can people humanly manage? There's a bit of psychological research to do in this area.
People actually want a passive experience. They don't want to interact. Some will and some won't.
The front room becomes an interactive not a passive space. Phsyical space will shrink. Can shrink as a result.
Its a generational thing. The young people will interact with TV programmes where we may not.
Teaching confidence and craft with technology is key to institutions like Ravensbourne. More than the level of competence held by the general public. You still need to have to understand the history and development of technology to plan where it can go.
Used to be about buying the product. That is about to change to the service. If it does then what people do with the technology will become much more important and meaningful.
Technology is still controled by inward looking wealthy small numbers.
What is the impact of us creating a never forgetting memory for all? Do societies and generations need to forget?
Web archaelogy will become a new discipline.
We are having a conversation today that our kids would find basic and simple.
People's creativity needs to be tuned to shape the technology of the future. Can people's inventiveness move faster than the technology?
Tutors still feel we are told what to do with with technology and not given the opportunity to make it and personalise it themselves. I disagree with this.
Freehand has disapeared and you can't use it any more. This is nonsense.
New technologies still need a solid craft teaching behind them.
No technology has to die today. You can emulate any old platform and software.
We are getting to a point where the technology is transparent and if this becomes totally successful the importance of craft will rise again. The need to be able to draw on screen.
It's not about technology or craft it's about the coming together of both.
There is good design and bad design. Good craft and bad craft.
The desire to finesse and perfect is at risk as a result of the democratisation of the technologies.
Line between producer and consumer has gone. I would argue that the line between avergae producer and professional producer has not gone. Programmes like Life exemplify this. As the barriers get higher so does the final quality. Vimeo os the other example of this.
As technology advances so should peoples demand for quality.
Is the quality of narative more important than ever. Production values worth less and less to the majority if consumers.
Students need to be taught the full range of tools for the job and their appropriateness to decide on the best tool and the best technology.
What's the cost of technological advancement for an institution like Ravensbourne? Waste, redundancy, initial financial cost. Cost to a student and cost to the institution. Rise of illegal software.
Will software producers release free software but take and IP stake in what is produced by its use among students.
Rave needs to demand a level 0 in technology. Basic entry skills in software. This selection criteria isn't yet applied.
We really need more technology evangelists at the institution.
If Ravensbourne stays as a traditional design school do you feel it will survive?
Personalisation and customisation of the student experience will be critical to the future success of Ravensbourne. The option to be remote or physical as desired by students is key.
There's traditional craft and there's digital craft.
Education models and business will change massively. UoP and curation potentials. What Ravensbourne is doing now will be done by most institutions in 10 years time. The technology will be hidden.
The importance of the Ravensbourne experience, the space, pull factor will become more important. Not less. Like live music renaissance today when you can access it for free.
Outcomes:
Opportunity for greater discussion across course leaders and courses at the college would be valuable. Use blog as a gathering point for good practice and thought development and leadership going forward within the college and with other institutions. Sally will set up human opportunities to do this too.
The bigger issues are not about digital at Ravensbourne.
One digital size does not fit all courses and all issues across them.
Will be interesting to do this discussion again after we've relocated when people are over the nervousness of relocation.
Monday, December 14, 2009
design sector research
http://www.designweek.co.uk/number-of-uk-designers-increases-by-a-quarter/3007641.article
Sunday, November 29, 2009
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