Need to start with people's un met and poorly met needs. This is always the most important thing
Look at 'Shift Happens' example online. Blue sky thinking has gone from 10 years out to five years out to 2 years out. 10 year visions are now almost ridiculous due to the pace of change.
To really usefully think about 2020 you need to leave your own experiences and assumptions behind. 'Don't drink your own cool aid'.
Money used to be made out of the design fee for product designers. One project could last a year. Not any more. Much faster and cheaper industrial development processes. The old model represents too much of a punt today for a brand or a client. What this does do potentially though is level the playing field. Licensing deals are increasing as a result of this. In part, this comes back to designers now making money through services and licensing, not through product innovation.
Was the Philips UG prototyping service ahead of its time. Is this a bureau business model that could be revived and be successful.
Celebrity is the glue between the distribution platform and the business owner. There's a new rise in the power of celebrity.
Things have got much more commercially hard edged as there are more and more designers in the UK and globally. The point of difference is now more important.
The right mix of business and creative skills is essential to succeed and differentiate in this new world but to remain relevant. Again, the experience is critical. What is the new philosophy of Ravensbourne and what is its relevance? What is or can be different about the New Ravensbourne?
'How to partner' or 'how to form creative collaboration' should become a course of the future Ravensbourne.
New financing skills are essential is this rapidly changing digital, global economy.
We really need a collaborative start up company at Ravensbourne. A new RaveMedia should drive this forward.
Its too easy to make make make today both in media and content and product development. We need to encourage an attitude of 'stop and think more about less'.
The Ravensbourne experience needs to be about being creatively and technologically enabled but not about 100% becoming a fashion or a graphic or a broadcast graduate, necessarily. More and more design graduates in an increasingly democratised design world with fewer profitable business opportunities.
Are we about to enter a new phase of the rise of craft and personalisation of product, fashion and service?
With secondary and higher education arguably being dumbed down the need for Ravensbourne to attract a greater mix of future student through its brand and positioning is critical.
There is a need for a Ravensbourne Framework Model that addresses 'This is what the Ravensbourne Experience / Process looks like'.
It may be that some things need throwing out and starting again. Round shapes. Square holes?
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