After the BTSR event I went back to 01zero-one to host a session delivered by Adrian Shaugnessy for level 3 graphic design students about how to start-up creative businesses.We discussed the opportunities which exist today in creating profit and opportunity from content curation over content creation and I would argue that this is where a lot of value is to be garnered from social media technologies and platforms. Today we live in an 'age of search' and the easier social networking tools and sites make ot for people to log and report their experiences and thoughts the greater the power of collective search can become.
This is the age of the content curator and not the age of the content creator.
If businesses can begin to curate information about their audiences behaviours, dreams, desires and predict their next moves through what they report and post on social networkign sites they will begin to be able to monetise this information. Arguably this will be done through them employing digital sociologists, anthropologists and psychologists to begin to analyse and report on what is happening in their digital territories. Social media sites will increasingly be designed with the above in mind and it will be these which go on to make millions in the future by delivering really valuable information to their business audiences. You may argue that Google, Twitter and Facebook were actually designed to achieve the above from the start. I would question this assumption.
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