kick started some initial thinking into questionning the real value of social media to SME's, large corporations and sole traders in the design and media sectors. Do new and emerging tools really add value and enable increased profit potential or do they just create noise and distraction?
It's clear that social media tools are of high value of you're directly dealing in content, messaging and their distribution but what if your business is based on actual physical product, is there any value and if so what?
Time to look at rounding up a few case studies of where the tools have been used to clear effect and where they have not.
Also need to clearly define what we mean by 'social media'.
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